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The Journal

MOVEMENT
INTELLIGENCE.

Strategy, IP, culture, and the business of the Movement Economy — written for brands, agencies, and artists who want to understand what’s actually happening at the intersection of movement and media.

All Articles

Movement Intelligence

HOW DANCE CHALLENGES GENERATE MORE ROI THAN TRADITIONAL ADS

Why movement is the most underleveraged media format in brand marketing — and how to fix that.

Feb 2026 · 8 min

Intellectual Property

HOW TO PROTECT YOUR CHOREOGRAPHY AS IP

The exact legal and technical steps to move your creative work from unprotected expression toward registered, documented IP with licensing potential — subject to registration eligibility and qualified legal review.

Mar 6, 2026 · 9 min

Industry

WHAT THE MOVEMENT ECONOMY MEANS FOR ARTISTS

A structural shift is underway. Here is what it means for every movement artist building a career — and why the window to position yourself is right now.

March 2026 · 10 min

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